Websites
A website that shows who you actually are.
Most of the businesses we sit down with are far better than anything a stranger can find out about them online. Sometimes the site is fifteen years old. Often there isn’t one. We build you a new one and we do not charge for the work.
What it costs
We do not charge for the work. Only for what it really costs.
Designing it, writing it, photographing your shop, building it, putting you on the map: all of that is donated. What you pay is the bill a domain registrar and a hosting company send, and nothing on top of it.
The design, the words, the photographs, the build and the setup. This is the part an agency quotes you thousands for, and it is the part we do not charge for at all.
Buying your domain name, a full year of hosting, and whatever small costs come up getting you set up. It is what we are charged, passed straight through.
The domain renewal, which is the only thing most shops ever pay again. The exact figure depends on the name; we will tell you before you pick one.
If the site starts needing more than basic hosting can carry — a lot of traffic, online ordering, a real shop — hosting costs more and we will tell you the number before anything changes. Our time is still free.
We can work this way because nobody here takes a wage and our sponsors cover the software and much of the infrastructure. There is no margin in the $100 — it is a receipt, not a price.
What is in it
Built to be found, and to sound like you.
Two jobs. A machine has to be able to read it, or nobody arrives. A person has to recognise you in it, or they arrive and leave again.
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Your name, your address, your hours, in text
Marked up so Google, Apple Maps and an AI assistant can all read them. This one thing is worth more to a small shop than almost anything else on the page.
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Photographs of the real place
We will come and take them if you have none. Stock images of somebody else's café are worse than no images at all.
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Words that sound like you talking
We interview you and write it down. Most small-business websites read like a brochure for a company that does not exist.
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Fast, and right on a phone
Most of the people looking for you are outside on a phone with one bar. The site is built to load anyway.
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Somewhere to send people
One address that works on a business card, a menu, a van and an Instagram bio, and that you own rather than rent from a platform.
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A way to change it yourself
Hours change, prices change. We show you how to edit it, and we do not charge you to fix a typo.
Where you are invisible
Being good is not the same as being findable.
A website is only half of it. We check the whole picture: whether a search engine can read you, whether someone standing four blocks away is shown you, whether an assistant can describe you when a stranger asks it where to eat.
Then we tell you what is costing you customers, in the order it is costing them.
Run the free check now-
Nobody can find you at all
No site, a broken one, or one quietly telling search engines to ignore it. That last one happens more often than you would believe.
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Nobody nearby can find you
No address a machine can read, no hours, an unclaimed map listing, a phone number that only appears in an image.
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An assistant cannot describe you
More people every month ask software for a recommendation instead of searching. It can only recommend businesses it can read facts about.
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They find you and are not convinced
The hardest one to see from the inside, and the reason we spend so long on the photographs and the words.
What you actually need
Half of what you have been sold, you do not need.
Small businesses get sold a great deal of software. A booking system, a mailing list, a social scheduler, a review widget, a chatbot, a website builder at thirty dollars a month that they cannot get their content back out of.
We go through what you are paying for and what you actually use. Usually some of it can be cancelled, some of it has a free version that is genuinely fine, and one or two things are missing that would make a real difference.
We do not take commission from anyone. Nobody pays us to recommend their product, which is the whole reason our answer is worth anything.
How a build goes.
About three weeks from first conversation to being live, most of which is us working rather than you.
Start one-
1
We come to you
An hour in your shop. What you sell, who buys it, what you wish people knew before they walk in. We take photographs while we are there.
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2
You see a draft in about a week
A real page on a real address, not a picture of one. You tell us what is wrong and what does not sound like you, and we change it.
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3
We put you on the map
Launch, then the unglamorous part: the structured data, the map listings, the hours, the things that decide whether anyone ever arrives.
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4
We check back
We re-run the visibility check a month later and tell you what moved. If you also took the free tools, we read your numbers with you at the same time.
Tell us about your shop.
Five minutes to describe it, and a person reads every one. If a website is not the right thing for you right now, we will say so — there is no sale here for us to lose.
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